Paul Graves, RE/MAX Revealty Real Estate

Real Estate Professional
614-580-1277
Licensed In: OH

How We Sold This High-End Condo in Four Days (in January!)

49 Hours of Video Views – 21,000 Additional Buyers Reached – 7,000 Emails – 2,000+ Flyer Views – 450+ Letters Mailed, 450+ Phone Calls/Voicemails – 70+ Open House Visitors

4084 Herald Square Place is in Gramercy Place, a high-end gated condo community in Dublin, situated behind Tuttle Mall alongside Hayden Run Road. The condo is gorgeous, clean and extremely well-maintained.

However, our challenges were a recently raised monthly condo fee of $440/month (from $385/month) and a soft January selling season.

The client was intent on selling the unit as quickly as possible for at or above asking price.

THE GAME PLAN:

• Professional Designer sent to prepare home
  • Included with our package
• Professional Photography and Video of Home
  • Featuring voiceover by Paul Graves and drone footage (included with our package)
• Zillow “Coming Soon” Listing and Campaign
  • Placed one week ahead of official “For Sale” date
  • Agent must be a ZILLOW PREMIER AGENT
  • Three private showings completed before unit was officially listed
  • This generated over 700 unique views and 8 “Saves” from hot buyers
• “Coming Soon” Letters
  • Mailed to 480 homeowners in neighborhood and surrounding area
• All Letters followed up with phone calls and voicemails
  • Zero other agents do this. Seriously 🙂

• DIGITAL MARKETING VORTEX
  • Professional Video Facebook/Instagram Ads:
    • 49.1 HOURS of Viewing Time from 9,700+ People in North Columbus
  • Professional Photography Facebook/Instagram Ads:
    • Reached 8,488+ People in North Columbus
  • Two Mass Emails
    • To our 3,500+ Central Ohio email subscribers
  • 82 BUYERS SUBMITTED THEIR INFORMATION (LEADS!)
    • Generated from above audience for property from outside of the REALTOR MLS (most agents' one and only resource)
  • GRAND DIGITAL MARKETING TOTAL:
    • 49 Hours of Video Watched and 21,000+ Potential Buyers in Central Ohio Reached with pictures and information.
    • This is PRIVATE marketing by Paul Graves. This does not include the digital exposure provided by the official listing… see below

• OFFICIAL LISTING DATE AND MEGA OPEN HOUSE – Two Day Debut Weekend Event
  • List home officially For Sale on REALTOR MLS, Zillow, Realtor.com and all other sites on a Wednesday evening.
  • Statistically Wednesday is the best day to list a home for top selling price and fastest sale.
  • Ensure maximal performance of listing on all search sites and the best property description possible!
• Distribute Email Flyer to 8,000+ Central Ohio Agents and Industry Insiders
  • 2,132 Views of the Property Flyer!
• Delay showings until first weekend open house!
  • 30+ open house signs leading to home placed morning of each open house.
  • Welcme signs in front of home and front door, and shoe covers provided for visitors
  • Music, Food, Beverages provided by Graves Team
  • Signage includes “Wacky Wavy Inflatable Tube Guy” with 1/3HP blower fan to create a fun atmosphere
• Over 70 Visitors to Open House
  • In January… in Terrible Weather… For a $350,000 condo!

• FOUR-DAYS ON MARKET: RESULTS
  • Two offers received by Sunday evening of Open House.
  • One offer exceeded client's expectations and was accepted. Goal of client was a rapid, simple sale at asking price or above. We did it!

We'd love to work with you. Call or text anytime for a free consultation!

-Paul Graves, 614-580-1277

PROPERTY DESCRIPTION BELOW:

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Gorgeous end-unit condo offers soothing pond and fountain views, soaring cathedral ceilings and airy open floor plan. First floor master bedroom and laundry room. Nearly 2,800 square feet of finished space! Finished basement with full-height ceilings. Within desirable Gramercy Place, a gated condominium community in Dublin featuring Columbus taxes!

The open floor plan boasts cathedral ceilings, dining, living, and eating area along with a bright 4 seasons room that overlooks the back patio and ponds. Cathedral ceilings continue in the first floor master suite. The large master bathroom offers two sinks, a soaking tub and separate stand-alone shower. Within you'll find your gargantuan walk-in closet!

The unique and well-designed first floor laundry room off of the garage has a utility sink, refrigerator and plenty of storage. Giant finished basement gives you 538 additional finished square feet, tall ceilings, a half bath, and an egress window!

Come see us at our TWO-DAY MEGA OPEN HOUSE! SATURDAY AND SUNDAY, JANUARY 18-19 @ 1PM-4PM ON BOTH DAYS!